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Public Relations Manager

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New York NY

Public Relations Manager

Manhattan, NY or Los Angeles, CA


Are you ready to take one of the world’s most beloved, joy-sparking lifestyle brands and amplify it across North America? If leading PR for a global sensation like Jellycat sounds like your dream playground, this role puts you at the center of the buzz.


CornerStone Professional Placement is seeking a Public Relations Manager for a luxury lifestyle and gift brand in the New York or Los Angeles area. As the PR Manager, you’ll take charge of shaping brand visibility, owning media and influencer outreach, and strengthening the magic behind one of the most recognizable plush and gift brands worldwide. You’ll thrive in this role if you’re media-savvy, creative, and energized by fast-growing brands with massive organic momentum. This opportunity offers outstanding culture, global collaboration, and the chance to elevate a brand adored across generations.


What You’ll Actually Do as the Public Relations Manager:

• Build and nurture relationships with media outlets and influential voices to secure impactful storytelling opportunities.

• Develop and execute PR campaigns tailored for Gen Z and parent audiences.

• Partner with social media teams to amplify PR campaigns across major platforms.

• Publicize in-store activations, pop-ups, and exclusive product launches to drive excitement and traffic.

• Create press releases, kits, and materials, while managing incoming press and sample requests.

• Support crisis communication and reputation management planning.


What You’ll Need to Succeed as the Public Relations Manager:

• 5+ years of PR experience within a global luxury or premium brand.

• Proven network of media and influencer relationships, ideally within luxury or lifestyle categories.

• Understanding of Gen Z engagement strategies and modern PR tactics.

• Proven success leading PR for in-store activations or experiential retail.

• Strong social media instincts with excellent communication and project-management skills.

• Ability to collaborate across global teams in a fast-paced environment.


It’s a Bonus If You’ve Used:

• Crisis communication best practices.

• Data-driven tools to measure media value and campaign effectiveness.


Why This Role Fits Your Life:

• Employment type: Direct Hire

• Schedule: Full-time

• Salary/Pay: Starting at $110K plus eligibility for a 15% annual discretionary bonus

• Location: Manhattan, NY or Los Angeles, CA (hybrid role)

• Travel: up to 30% nationwide or as needed

• Benefits:

  • Medical, dental, and vision coverage with HSA contributions
  • Company-paid short-term disability, long-term disability, and life insurance
  • 3% Safe Harbor employer 401(k) contribution
  • Up to 30 days PTO per year
  • Employee Assistance Program
  • Regular team and social events
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